Classroom/ Online: Yes/ Yes
Scheduling Date(s):
1) Aug 28, 2025 (classroom)
2) Dec 22, 2025 (classroom)
Note: Please click specific date for detailed venue and course fee etc.
Psychological Sales Strategies
Whether they realize it or not, most people have jobs which engage them - to some degree- in the selling process. In the business world, the most successful sales people are those who have mastered the basics of selling and are energetic self-starters. To move ahead in this competitive occupation, you must know how to project the right attitude and image, approach clients and determine their needs, tap into and use your powers of persuasion, close sales, and follow up effectively. Feeling confident in these skills means the difference between being a mediocre sales person and a great salesperson. This course gives you the confidence by teaching you how to win the game of selling.
Objective
What you will learn in this programme:
- Use selling techniques without relying on hard-sell tactics.
- Understand customer needs
- Ways to build rapport and overcome objections
- Psychological Strategies for Influence
Outline
- Understanding the sales cycle
- Human Behaviour - Applied Psychology
- Diagnosing your prospects- Customer Profiling
- Understanding language patterns
- Resistant or Reluctant
- Triggers to customer needs
- Behavioural patterns of customers
- The Communicative Strategy
- Initiating a sales conversation
- Minimizing Customer resistance
- Best practices to deal with objections
- Setting the Stage for Greater Influence
- Addictions of Inner Winners
- Personal sales planning
Who should attend
All Sales Professionals
Methodology
- Mini Lectures
- Action Based Learning
- Role-Play and Activity
- Case Scenario Analysis
Profile of Praga R.

Praga holds a Master's in Organizational Psychology, a degree in Business, and a postgraduate diploma in Psychotherapy. As a Fellow Member with the Institute of Therapies Management in London, he is recognized for his exceptional skills in understanding and managing human behavior. In addition, Praga is a Certified International Negotiator and a Certified Behavior Management Specialist, showcasing his deep knowledge and proficiency in these areas.
At A Glance:
- Certified International Negotiator™
- Certified SCRUM Master®
- Certified SCRUM Product Owner®
- Certified AGILE Leader- Essentials®
- Certified AGILE Leader- Teams®
- Certified EQ Practitioner™
- Certified NLP Master Practitioner™
- Certified Master Life Coach™
- Certified Behavior Management Specialist™
- Certified Trainer in Applied Counselling™
- Certified Stress Management Trainer™
- Certified DISC Coach™
- Certified ACTA Trainer & Assessor
Praga has successfully helped companies enhance employee performance and achieve their business objectives. His strong background in human behavior and organizational psychology allows him to create effective learning experiences that inspire and empower learners. Unlike traditional training methods that rely heavily on theoretical concepts, Praga ensures that participants gain actionable insights and tools that they can immediately apply in their roles. With a hands-on approach to learning, Praga's training programs are designed to drive tangible results for both individuals and organizations